Terra Foundation-supported Events

Seminar: Game Plans: Strategic Design and Positioning Methods in Chicago, 1970–

Strategic design—or the application of design methods to business planning and analysis—is a design specialization pioneered by Chicago-based industrial designer Jay Doblin (1920–1989), which saw the rise of a consumer-centered design practice. Drawing from design archives held in Brighton, Chicago, and London, Penelope Dean examines the inspirations and greater dissemination of Doblin’s game plans within an economic context and exposes the ways in which Chicago’s New Bauhaus gave way to a market-driven legacy of design practice.

This program is part of Chicago: City of Commerce and Design, 1890–1990 at the Newberry Library, a scholarly seminar series exploring Chicago’s rich design legacy by focusing on the many ways that designers responded to the city’s shifting trends in manufacturing and corporate culture, and presented as part of Art Design Chicago. To RSVP, visit https://www.newberry.org/05072020-penelope-dean-university-illinois-chicago