Seminar: “Will Bradley’s Art of Art Direction” by Jennifer Greenhill
Jennifer Greenhill, Associate Professor of Art History at the University of Southern California, will presents a work-in-progress on graphic artist Will Bradley (1868-1962). Specifically, Greenhill will go beyond Bradley’s well-known contributions to magazine covers and advertisements in publications such as The Inland Printer and The Chap-Book. Greenhill will instead focus on the profound, but under-explored, impact Bradley made on American design in his role as art director for properties owned by William Randolph Hearst. Commissioning art, revamping layouts, and so on, Bradley shaped the look of the popular magazine at a key moment in its history when an influx of advertising revenue and advances in printing technologies made magazines an attractive artistic outlet. Overall, Greenhill aims to not only to piece together these understudied aspects of Bradley’s output but to also offer a fuller picture of Bradley’s significance to the history of design.
This interdisciplinary scholarly seminar is part of the on-going academic program Chicago: City of Design and Commerce, 1890–1990, which will run from fall 2017 through fall 2018. This series offers a forum for scholars to gather, share works-in-progress, and discuss new scholarship that explores Chicago’s contributions to design history. The series is presented by the Newberry Library’s Center for American History and Culture as part of Art Design Chicago, an exploration of Chicago’s art and design legacy, an initiative of the Terra Foundation for American Art with presenting partner The Richard H. Driehaus Foundation.
For more information and to RSVP, please visit: https://www.newberry.org/04262018-jennifer-greenhill-university-southern-california