Childe Hassam, Columbian Exposition, Chicago, 1892, gouache “en grisaille” over graphite on tan wove paper, 10 5/8 x 14 in. (27.0 x 35.6 cm), Terra Foundation for American Art, Daniel J. Terra Collection, 1992.38

Logo and Crediting Guidelines for Grantees

The following Logo and Crediting Guidelines are a supplement to the Grant Agreement and outline the use of the Terra Foundation for American Art (TFAA) logo, grant credit line, and the TFAA name. TFAA and its grant should be acknowledged in all communication materials related to and/or produced by a grant, including both published and unpublished texts.

Grant acknowledgement requirements vary by the program area through which funding was received. Please refer to your grant agreement and/or the subsections below for grant acknowledgement details for your specific program.

Prominence of acknowledgment should be commensurate with level of funding relative to other funding sources.

No printed or electronic material using the name Terra Foundation for American Art, the TFAA logo, or otherwise may be distributed without TFAA’s prior approval of the form, nature, presentation, and context of such usage. TFAA must be supplied a copy of material in need of approval at least two weeks prior to publication or fabrication.

Exhibition, Academic, Chicago K–12, Publications, and Chicago Public Programming Grants

There are two ways to give credit to the Terra Foundation for American Art in communication materials:  a credit line and a logo.

TFAA Credit Line:

This [project/exhibition] is made possible through support from the Terra Foundation for American Art.

  • When possible, both the logo and the credit line should be used in communication materials relating to the grant.
  • If design prohibits the use of both the logo and the credit line, one or the other may be used (the logo is preferred).
  • Never distort the logo, add decoration, or use it in applications that hinder legibility. (More information regarding logo usage may be found in the Graphic Identity Standards—see below.)
  • If, for design purposes, the logo is too small to be legible, the credit line should be used.
  • The credit line may be revised or abbreviated only with advance approval from TFAA.

TFAA Logo:

The TFAA logo, in a variety colors, sizes, and file formats (.eps, .jpg, and .tif) may be obtained by clicking here.

Approval of logo/credit line usage may be obtained by contacting [email protected].

Exhibition Research and Development Grants & Research Travel Grants

For Exhibition R&D program grants and research travel grants, the following credit line should be used in communication materials pertaining to the grant:

Research for this [exhibition/project] was supported by the Terra Foundation for American Art.

Approval of credit line usage may be obtained by contacting [email protected].

Graphic Identity Standards

Please reference the Terra Foundation for American Art’s Graphic Identity Standards for detailed information regarding correct use of key design elements of the TFAA brand.

Use of the Terra Foundation for American Art’s Name

When giving credit in communication materials, the foundation’s entire name must be used:

Terra Foundation for American Art

Abbreviations such as Terra, Terra Foundation, or TFAA are not acceptable.

Terra Foundation for American Art Mission

The Terra Foundation for American Art is dedicated to fostering exploration, understanding, and enjoyment of the visual arts of the United States for national and international audiences. Recognizing the importance of experiencing original works of art, the foundation provides opportunities for interaction and study, beginning with the presentation and growth of its own art collection in Chicago. To further cross-cultural dialogue on American art, the foundation supports and collaborates on innovative exhibitions, research, and educational programs. Implicit in such activities is the belief that art has the potential both to distinguish cultures and to unite them.

For permissions to use alternate forms of TFAA’s mission, please contact Charles Mutscheller, Manager of Communications, at [email protected].