These guidelines outline the use of the foundation’s wordmark, name, and grant credit line. The foundation and its grant should be acknowledged in all communication materials related to or produced by a grant, both in print and online.
Grant acknowledgement requirements vary by the type of support received. Please refer to your grant agreement and the information below for grant acknowledgement details for your specific program.
Prominence of acknowledgment should be commensurate with the level of funding relative to other funding sources.
No printed or electronic material using the Terra Foundation for American Art name or wordmark may be distributed without the foundation’s prior approval of the form, nature, presentation, and context of such use. The foundation must be supplied a copy of material in need of approval at least two weeks prior to publication or fabrication.
Please send all materials for approval to [email protected].
To maintain the integrity and legibility of our wordmark, preserve a consistent clear space and adhere to minimum size requirements. The wordmark must always be surrounded by a minimum clear space defined by the height of the first lowercase ‘r’ in ‘terra’. In print, the wordmark should never appear smaller than 1.25 inches (32mm) wide to ensure readability across various print formats. In digital and on-screen applications, the wordmark is ideally at a minimum width of 120 pixels. For physical signage on gallery walls or exhibition spaces, the wordmark is ideally no smaller than 12 inches (305mm) in width to ensure visibility and clarity from a standard viewing distance of 6 to 10 feet.
If the wordmark is too small to be legible, the credit line for your program grant should be used.
The Terra Foundation for American Art expands narratives of American art through our grants, collection, and initiatives. With offices in Chicago and Paris, we work with organizations to foster intercultural dialogues and encourage transformative practices, locally and globally.
When giving credit in communication materials, the foundation’s entire name should be used: Terra Foundation for American Art. On second reference, use Terra Foundation.
Abbreviations such as Terra or TFAA are not to be used.
When linking to the foundation on social media, please use @terraamericanart on Instagram, and @Terra Foundation for American Art on LinkedIn.
